Malasakit
We care about your business as if it were our own. Your success is how we measure ours.
About us
Filipino heart. Global appetite.
11:11 Silog Favorites started with a simple idea: marketing should feel like a good silog breakfast. It should be familiar, satisfying and there for you every day. Today we're one team working from Manila and Los Angeles for brands on both sides of the Pacific.
Why "11:11"?
Every wish deserves a plan.
Many people make a wish when the clock shows 11:11. Our clients come to us with wishes too: a full restaurant, a successful launch, a brand known in two countries.
Our job is to turn those wishes into a plan, then into results you can measure. And "silog"? Because the best ideas are usually simple, made well and shared with people you care about.
- The first kitchen
A small creative team starts helping local food brands in Metro Manila grow on social media.
- Crossing the Pacific
Filipino-American business owners ask for help, and the Los Angeles studio opens.
- One team, two time zones
Our Manila and LA teams work in shifts, so client campaigns keep moving 24 hours a day.
- Today
A full-service agency serving restaurants, e-commerce, real estate and more in both countries.
What we believe
Our house rules.
Simple beats clever
Clear strategy, clear reports and no jargon. You'll always know where your money goes.
Culture first
Great marketing feels local. We create for the people you want to reach, in their language and their humor.
Test everything
We test ideas fast, keep what works and drop what doesn't.
Bayanihan
One team across two countries. We carry the work together, so nothing falls through the cracks.
Always fresh
Platforms change every week. We stay curious and keep learning so your brand stays ahead.
The crew
The people behind the plate.
AB
Founder & CEO
Manila · Brand strategy
CD
Head of US Studio
Los Angeles · Client growth
EF
Creative Director
Manila · Content & video
GH
Head of Performance
Los Angeles · Paid media
Want to join the crew?
We're always looking for creatives, strategists and media buyers in Manila and LA.